| Advertising
Campaign |
The first step in any advertising
campaign is to determine the target market. Once
you know who they are, then you can study their
habits to learn where, when and how to campaign.
Now get creative! |
| Business-to-Business
Marketing |
Whether you are marketing to
a small business with a sole proprietor or a multi-tier
corporation controlled by a board of directors,
there are certain basic steps involved in business-to-business
marketing. In order for the sale to take place -
you have to know everything about whom you are selling
to - and maybe even who they are selling to. Primary
markets, secondary markets, short and long-term
goals - these are just a few of the terms that must
be mastered. |
| Fashion
Merchandising & Marketing |
You are looking into the window
at Nordstrom's - what do you see? An immaculate
display of clothing and accessories for today's
busy men and women attractively arranged to draw
your immediate attention. How did this faultless
scene begin? You can bet that many hours were invested
in the designing, planning and development of this
line of apparel before it was ever displayed for
your selection. From the design board to the manufacturer
to the wholesaler to the retailer - now we are ready
to present to the consumers. The vital thread connecting
all of these steps is marketing. Can you make it
all happen? |
| International
Marketing |
It is so much easier to market
products and services to people within our own culture
because we understand their likes, dislikes and
needs. When we think "outside the box"
and enter the international market place, there
are many new challenges that we must conquer in
order to be successful. It is necessary to study
and understand these new potential customers and
their cultures. In today's global economy we must
consider cultural variables as age, gender and other
market characteristics that affect the marketing
process. Discover what it takes to enter a whole
new world and sell your product or service! |
| Marketing
Management |
You have the product and the
challenge is how to get it into the hands of all
of those people who need it! First you have to convince
them that it is the best choice that they can make
- and you need to do it within a budget. Then, establish
where to go to get the word out to your target market.
Finally, create the marketing pieces and move forward
towards a successful conclusion. Test your understanding
and application of the marketing process against
your peers as you handle a unique marketing management
case situation. |
| National
Management Institute |
The National Management Institute
(NMI) gives you a forum to discuss critical issues
with business professionals and learn more about
the real challenges facing today's business leaders.
Also, through the NMI's Management Challenge you
have the opportunity to compete for top honors as
you hone your analytical skills, tackle a management
real-world case study, and present your solutions
to the business leader's that want to hear them
most! |
| Retail
Management |
What separates wholesaling from
retail management? Wholesalers are selling to informed,
repeat buyers. On the other hand, retailers must
continually attract new consumers by educating them
as to the benefits of the product. This creates
an entire list of challenges with regard to product
presentation, marketing and pricing. How do you
take your product to your target market and be successful
as a retailer? |
| Sales
Management Meeting |
As the leader of the group you
must always come in the door knowing your objective.
You have to know your product and the organization's
goals regarding the projected volume of production
and sales. It is critical that you believe in what
you sell and that you pass this enthusiasm on to
the members of your sales force. Now, get in there
and get your sales team moving! |
| Sales
Representative |
Do you have exceptional communication
skills? Persuasive skills? Presentation delivery?
If you answered yes to all of these then chances
are you are on your way to a successful career in
Sales. |
| Sports
& Entertainment Marketing |
The unique field of sports or
entertainment marketing brings a whole new element
to reaching your target market. Nobody has to go
to the ballet. Nobody has to attend a game. So how
do you set your event apart from all of the other
entertaining options available to consumers? Discover
what it takes to really make an impact and get your
message out into the marketplace. |
