The first step in any advertising
campaign is to determine the target market. Once
you know who they are, then you can study their
habits to learn where, when and how to campaign.
Now get creative!
When artistic genius and consumer
appeal come together what do you have? A beautiful
idea that can make you a millionaire! Whether you
are an interior designer, fashion designer, package
or product designer or web page designer… your
design must reach out to a consumer base that will
buy it. Discover for yourself what it takes to go
from the drawing board to the boardroom.
You are looking into the window
at Nordstrom's - what do you see? An immaculate
display of clothing and accessories for today's
busy men and women attractively arranged to draw
your immediate attention. How did this faultless
scene begin? You can bet that many hours were invested
in the designing, planning and development of this
line of apparel before it was ever displayed for
your selection. From the design board to the manufacturer
to the wholesaler to the retailer - now we are ready
to present to the consumers. The vital thread connecting
all of these steps is marketing. Can you make it
all happen?
If you were representing a financial
institution, what would be the single most important
factor when deciding whether or not to make a business
loan to an aspiring new entrepreneur? The answer
is one word: profitability. How does a financial
professional determine whether or not the new business
is going to make money? The answer to this question
is much more complex. The aspiring entrepreneur
must enter this business meeting prepared to answer
many questions about product/service, marketing
plans and finances. Prepare yourself to impress
financial professionals and receive the capital
necessary to get your idea off of the ground!
